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Making product benefits clear with purposeful packaging.
Challenge: As a manufacturer of private label vitamins for well-known brands, Banner’s proprietary technologies are packaged and marketed in a variety of ways. Yet none was packaged or marketed to...
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Proving old dogs thrive on new tricks with Chateau Morrisette.
Challenge: After 30 years in business as one of Virginia’s premier wineries, Chateau Morrisette needed a fresh approach to their identity. Their logo, product names and packaging had always been...
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Building a Brand from Scratch Using Consumer Insights as the Key Ingredient.
Challenge: The makers of a new music composition software program needed to develop a complete identity package for their product, including the name, logo, tagline, positioning, and product packaging....
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Creating a new shopping experience for a greener lawn.
Challenge: With more communities going behind gates, opportunities for neighborhood marketing are shrinking. TruGreen decided to test mall kiosks as a new inquiry channel and tapped Bluezoom as the...
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